Virtual Image: A Closer Look

Reputation management is something that every person can gain from. In today’s world where everyone’s information is online, managing one’s reputation and image is crucial. Employers who Google their recruits or locate them on social media networks are not unheard of. In some cases employers ask applicants for the credentials to their social network profiles so they can take a closer look at their potential new hire—which is illegal, I’m quite sure. Nonetheless, it is safe to say that researching an applicant’s background online is standard procedure in many HR departments both in the U.S. and abroad where I have been subjected to it.

What about in the business world? How does the ubiquity of the Internet affect corporate communications? Does it enhance a brand’s image or hinder it? This week’s reading included research on the topic. In “Drowned Out? Rethinking corporate reputation management for the Internet” published in the Journal of Communication Management, I gained a better understanding of the world of corporate reputation management. Essentially, as someone who has worked in the corporate communications field for a few years now, I am playing a role in helping to manage the reputation of the company I work for. However, like the study points out, the challenges of the Internet reinforce the value of effective corporate reputation management and the Internet has made good PR more important, not less. Basically, if companies want to make the most impact, they need to leverage the Internet as much as possible, and embrace it as a valuable new communications and reputation-building tool.

Questions to readers:

-As many of you work within the communications realm, are any of you taking part in corporate communication management? In what ways do you do this?

-How are you managing your own personal reputation online? Have you used Have information online ever presented a problem in your life? 


8 thoughts on “Virtual Image: A Closer Look

  1. At UF Housing, we’ve just started pushing to get more departmental communication going. We don’t really have a seat at the table of execs, as it were, and that makes it hard to help influence and service the department. I think that any organization worth their salt needs someone in marketing to be at that table.

  2. Fortunately, I have never experienced any problems with online reputation management personally. However, I have been on the other side of the table where I chose not to hire someone due to information I found on the public Facebook profile, so I definitely understand it’s importance. I am downloading Been Verified on my phone as I type this. I really haven’t done it until this point mainly because I rarely ever put apps on my phone. Except for social media and news sources, I never use them.

  3. Thank you for this article, I’m going to use beenverified and check it out.. Personally I think online reputation management is different and unique for each individual depending on what kind of field they are in. Creative and artistic fields allow more “self-expression” online than other fields, because it kind of supports the profile of the person in question..

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