While there are millions of sites on the Internet today, not all of them are successful. How does one determine a website’s success? Some might consider a website successful if it makes a “Best Designed” list. Others might deem a website appropriate if it shows up in the top ten page results for Google searches. Lastly, some might judge a website’s success based on whether enough people know it and recognize it (i.e. Google, Yahoo, Facebook, etc.).
Sure, it’s important to be searchable via Google, be recognized by the public, and have a web design that is worthy of being mentioned by fellow designers online, but I think that a successful website is based on a few other things, such as: a) the website reaches its target audience b) the website’s users’ experience is at least satisfactory c) the website’s content is clearly organized.
Some web designers get caught up in the hype of creating something that will draw attention. I think that creativity is a great addition to a website but its main purpose is to reach and serve its target audience while providing them with an extraordinary user experience that includes information that is laid out in a logical way. I’m fully aware that my personal portfolio website may only reach a few people and may not be easily searchable via Google, but as long as the right people are able to find my website and have an enjoyable time seeing my work and reading my material, I would consider it a success!